Fixes Everything
Redfull Creative Process
Super Bonder
2023
In order to create a campaign to reinforce the effectiveness of SuperBonder and raise awareness, we used an almost universal knowledge in pop culture: fights. After all, intrigue and gossip between celebrities is currently one of the most widespread topics. So we took advantage of these cracks in relationships to convey the message that SuperBonder is so good that it fixes everything, even what seems impossible.
Advertising Agency (School): RedHook School, Brazil
Art Direction: Pedro Falci
Copywriting: Karla Brasil and Cauê Azevedo
Teachers: Enzo Sunahara and Ítalo Medeiros
